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AMSTERDAM
BREWERIES
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| This project started with the need for a very strong "Brew-Pub" Image in the highly competitive down-town Toronto market. After many confidential meetings with the owner regarding the future goals and regulatory evolution possibilities, it became apparent that this image had to be applicable, not only to signage, but also for the future potential of bottle labels, event promotions, souvenirs, clever name - synonym usage and support clothing, to take advantage of new opportunities. This Image / Brand Identity also had to be strong enough to compete with a minimal advertising budget and "stand its ground" against major national advertising competitors with huge "million dollar" budgets. The design, launch and promotions have helped "Amster’Dam Good Beers" to gain a very successful niche and acceptance in many restaurants, bars and hotels as well as Brewers Retail and L.C.B.O. stores. The beer is delicious. |
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