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| BLUE
RIDGE VISTA - CONDOMINIUMS BLOWING ROCK, N.C. |
Consulted
with Owners / Developers, Construction Management and Bankers. Authored
MARKETING / SALES - STRATEGY AND ACTION PLAN. |
| CONDO PREPARATION |
| Targeting, Perception, Branding, Pricing, Sales, Promotion, Budgeting and Rentals recommendations. |
| SITE PREPARATION |
| Perception, Approach, Signage, Entrance, Lighting, recommendations, direction and 'hands-on' project management of - stonemasons, sign-makers, electricians, builders and landscapers. |
| MARKETING, ADVERTISING & SALES PROMOTION: |
| Created, Designed, Wrote and Produced all ADVERTISING CAMPAIGNS and Promotional support. |
| TARGET MARKETING THRUST |
| Local
and Regional customer profiles, trends and exploitation. Sales / Response
planning and content creation. Project 'NAMING' and IMAGE Branding, design
suitability for all needs, owner presentations and approvals, production
and implementation. Media 'Reach Planning' and content, press ads, site / unit plans, location and access graphics, sales promotional support, brochures, bill-boards, entrance signage, web-site, database co-ordination. GRAND OPENING EVENT: Creation, logistics, direction, catering and all co-ordination. |
| SALES: |
| Enthusiastically stimulated Local and Regional thrust. |
| Sales Center and 'War' room set-up. Support planning, action planning, owner presentations, approvals and implementation. Realtor presentations, promotions, incentives and support. Potential client, appointments and follow-ups. Unit showings, sales presentations, purchase offers and contracts. |
| ADMINISTRATION: |
| Project management, marketing costing and co-ordination. |
| Financial projections and break-evens, owner meetings and overviews. Supplier, contractor and media services accounts set-up. Blank-check responsibilities and accountability. Scheduling and deadline control. |
| I am 'hands-on' and believe in 'living the project'. By living on or near the site, the project thrust is far more effective, efficient, and greater due diligence and results are achieved. |
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