A total turn-key project resulted for Creative Resources Company - from concept / creation, through research, planning, design, testing and development to production, distribution, sales, advertising and promotion. This was the first time in history that a fun “board-game” was invented that actually taught music and worked successfully !

The business / Marketing plan was produced, $1/4 million capital resourced, the business incorporated, shareholder agreements signed, world-wide legal protection co-ordinated, including copyright, trademark, industrial design and patents, in Canada, U.S.A., England, Japan, Australia, Germany, France and Italy.

World-level "Superstar" sourcing, presentations, negotiations and endorsements were successfully achieved with:- Oscar Peterson (World famous Jazz Pianist), Liona Boyd (World famous female Classical Guitarist), The Canadian Brass (World famous Brass Quintet), Royal Conservatory of Music. All sales promotion, advertising and P.R. kits were produced. A very high profile media campaign launch (T.V., Radio and Print) was organized in “split-second” opportunistic timing at Roy Thomsom Hall. Retail / Sales were launched and stores were prepared, Educational / School-board / Pupil presentations made, Trade and Consumer shows exhibited, Event marketing developed (Kiwanis Music Festival), Product assembly, Warehousing, Order and Shipping logistics systems were set-up. This promotion resulted in over $1 million in “free” national publicity (with a minimal investment) and the most successful launch of a board game, selling more units than any other board game, in Canada in the first year.!