PROLIFIC "Smart Card" TECHNOLOGIES – I.P.O
 
Consulted with Owners, Management and Investors. Created and Produced the BUSINESS 'PACKAGE' and SALES PROMOTIONAL 'ROLL-OUT'.
 

BUSINESS 'PACKAGE'

Evaluated, researched, proposed, created and produced powerful introductory, educational and sales promotional campaign - under extremely urgent deadlines.
 
MARKETING, ADVERTISING & SALES PROMOTION:
Created, Designed, Wrote and Produced SALES CAMPAIGN KIT and Promotional support.
I.P.O. LAUNCH, NATIONAL PUBLICITY & TARGET MARKETING THRUST

Developed Investor and Strategic Alliance Partner profiles, trends and exploitation content. Sales Presentation Kit planning, content creation, owner presentations and approvals, directed production and implementation.
Created and produced vibrant project IMAGE Branding, descriptive content and sales motivational Kit, Video and CD, Media 'Reach Planning' and content, P.R. co-ordination, TV and Media Relations. Successfully introduced, educated and promoted the 'cutting-edge' technology to many e-commerce market segments including the media and mass publics, B2B / B2C, and the government. GRAND OPENING EVENT: Creation, logistics, P.R., direction, and all co-ordination.
 
ADMINISTRATION:
Total project management responsibilities, marketing costing and co-ordination.
Scheduling and deadline control.
 
ACHIEVEMENTS:
$100,000's of National Publicity was enthusiastically received within a restricted timeframe and budget. The video was requested by the government to be used as a 'smart-card' training tool.
 
 
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