| |
| •
Increased sales over 200% within one year by implementing effective
changes to client market-survey and industry-report; grew questionnaire
returns from 20% to 38%. |
| •
Repositioned a $2B brokerage firm, strategically placing the company
in major world markets that include real estate and development,
manufacturing, privatizations, and leveraged buy-outs. |
| •
Doubled a university's co-op job placement requests within three
months and increased job placements by an unprecedented 300% in
one year. |
| •
Turned around the market share decline of a major international
product line and DOUBLED annual sales projections within only six
months, by pioneering new aspects of the marketing package and roll-out. |
•
Achieved a smooth post M&A transition promotion, between a major
American and Canadian company. |
|
| "Peter
took over the project with a tight deadline, re-packaged it and turned an
arduous major responsibility into a pleasurable experience. His depth of
business understanding, marketing expertise and intuition obviously enabled
him to restructure the marketing thrust into a strong, response-driven awareness
and sales motivational campaign. Through his "hands on" involvement,
efficient project management, diligent and friendly attitude, he has set
the foundation for our future growth and success". U of T. |
| His
hands-on expertise will benefit any team and the foundation building of
any major project, in a confidential and accountable manner. He gets the
job done.. on target.. on time. |
 |
| 
|
LEADS
EXECUTIVE LEVEL MARKETING THRUSTS |
•
Formulated specific marketing plans, "Kick-Start" team
action plans and market roll-out stages |
•
Managed and applied procedures, development needs, design, supplier
costing, negotiations and production |
•
Improved new image, branding, produced interactive multimedia, video,
CD Rom, E-commerce |
•
Directed corporate communications, P.R., advertising, event & media
co-ordination and project launching |
|
| |
CREATED,
AND IMPLEMENTED THESE ACCOUNTABLE SYSTEMS |
•
KICK-START ACTION PLANNING –SOLVING ONE YEAR IN ONE DAY ! |
•
DIAGNOSIS FOR BUSINESS GROWTH –FROM CONCEPT, TO HITTING THE
ROAD, RUNNING ! |
•
PERCEPTION / RESPONSE MARKETING –STEP-BY-STEP TO SALES RESULTS
! |
•
P.E.R.T. – RESPONSIBILITY & PRODUCTION SCHEDULING, DEADLINE
AND ACHIEVEMENT CHARTING |
|
|
PERSONAL
ATTRIBUTES |
•
Intuitive, perceptive, creative, focused and productive team member,
defines business development vision |
•
Clear understanding of integrated project management, diligent,
detailed, efficient and accountable |
•
Initiates proven diagnosis systems, evolved from broad applications
and adaptable to meet specific needs |
•
Solves existing marketing, sales, fulfillment problems and focuses
on new corporate direction and objectives |
•
Establishes new business models, winning growth strategies, and
competitive outmaneuvering tactics |
|
|
