MARKETING STRATEGY
BUSINESS DEVELOPMENT, IMAGE & SALES PROMOTION

HELPING YOU GET BETTER RESULTS !
WHAT WE DO:
We 'POSITION' you to...
Respond to changing market needs
Adapt to emerging trends
Take advantage of new opportunities
Achieve better sales and revenues
 
There are two areas of professional service:
a) PLANNING, and b) IMPLEMENTATION
Depending on your needs, we can help you with either all of our professional services or any part of either service.
 
a) PLANNING
• CLIENT, MARKET & COMPETITIVE INPUT EVALUATION,
• UNIQUE & PROVEN DIAGNOSIS SYSTEMS
• PROJECT DEVELOPMENT & COMPETITIVE OUTMANEUVERING
• BUSINESS, SERVICE & PRODUCT GROWTH STRATEGIES
• INNOVATIVE PRODUCT / SERVICE DEVELOPMENT & PROCESSES
• SALES, OPERATIONS, INFRASTRUCTURE, DISTRIBUTION DEVELOPMENT
• MARKETING FOCUS, POSITIONING AND "FIT"
• BUSINESS / MARKETING & "KICK-START" ACTION PLANNING
• STEP-BY-STEP IMPLEMENTATION & PROJECT LAUNCH PLANNING
• SUPPLIER SOURCING, PRICING, NEGOTIATING AND BUDGETING

b) IMPLEMENTATION
• DEVELOP NEW STRATEGIES AND LAUNCHING ATTACKS
• CREATE NEW IMAGE / BRANDING AND ALL PROMOTIONAL MATERIALS
• SECURE INTELLECTUAL PROPERTY PROTECTION
• DEVELOP INTERNAL & EXTERNAL BUSINESS "PACKAGING"
• MANAGE & CO-ORDINATE SUPPLIER PRODUCTION
• PRODUCE MULTIMEDIA, WEB, VIDEO, CD ROM, E-COMMERCE, B2B2C
• CREATE & DIRECT P.R., ADVERTISING & PROMOTION, EVENT LAUNCHING
PROJECT MANAGEMENT:
Focusing on client needs, goals and objectives, we have the business knowledge, creative, processing, team, supervisory and production co-ordination skills to manage project requirements, personnel and supplier teams – to ensure that all objectives are met in a timely, winning and cost-effective manner.
QUESTIONS / ANSWERS:
 
Q
How long does it take?
  Again, depending on your needs, projects generally take between 1 month to 6 months.
   
Q
How much does it cost?
 

Projects vary from:
- A 1 day focus session – Budget: $1,500 to $3,500
- To a specific project need – Budget: $10,000 to $75,000 +
- To a full IPO, planning, production, event launch – $80,000 to $1m+

 
" ENGINEERING YOUR SUCCESS - FROM CONCEPT TO ACTION & RESULTS "

©2003, CREATIVE RESOURCES COMPANY LIMITED
(416) 960-5400 • dodd@actionstrategy.com