As a specialist in Marketing Strategy, Design and ‘hands-on’ implementation, Mr. Peter Dodd was retained to produce the business ‘package’ and sales promotional roll-out of this new technology company and its IPO.

Under extremely urgent deadlines, Peter evaluated, researched, proposed, created and produced a powerful Business & Sales promotional campaign. His vibrant Image, Branding, descriptive content and sales motivational Kit, Video and CD., successfully introduced, educated and promoted the ‘cutting-edge’ technology to many e-commerce market segments including the media and mass publics, B2B / B2C, and the government.

The internal and external sales promotion package and all P.R., T.V. and media relations launching were enthusiastically received by all, producing immediate national publicity, worth many $100,000’s, within a restricted time-frame and budget.

We are proud of this excellent IPO presentation and continue to receive rave reviews – the video was requested by the government to be used as a ‘smart-card’ training tool.

I would also like to add that, whereas Mr. Dodd was originally hired to lead us in his fields of expertise, on many occasions, both on week-ends and nights, he was willing to pitch in and help-out on a diversity of issues whenever I needed his support.

My partners and I are delighted with the results, and accordingly I am more than pleased to offer my highest recommendations to any of his future clients fortunate enough to obtain his results-focussed expertise.

Donald R. McKay,
President & CEO.