Mr. Peter D. Dodd has contributed substantially to the successful completion of a number of product launching projects with Searle Pharmaceuticals. We all enjoyed working with Peter on these projects.

His participation has encompassed the entire process À consumer research analysis, competitive evaluation, marketing strategy, concept development through to final packaging design / production and launch, which has proven very successful as measured by consumer tests and in terms of actual results.

Mr. J. M. Rae,
General Manager