I wish to confirm that Mr. Peter D. DoddÍs involvement with my Company has been one of total satisfaction. His professional experience and integrity contributed substantially to the successful Launch and on-going Promotional/Sales program, in the following areas:-

• Retained as a Marketing Strategist and Sales Promotion specialist for about 6 months

• Worked very closely with Owner and General Manager, and trusted with highly confidential, competitively sensitive product, systems and sales/marketing information

• Business responsibilities:- market/competition evaluation, strategy and planning, costing, budgeting and scheduling, business and store image, methods and action plans, all signage and supplier contracting applications

• Promotional responsibilities:- all advertising (Radio, Newspaper, T.V.) ïreachÍ planning, content, design and production, promotional campaigns and co-ordination

• In-Store responsibilities:- display, merchandising, internal traffic flow, response surveys and customer-media-sales-costs ratio-tracking

I found Peter to be very diligent, reliable, forward thinking and always prepared. He managed the simultaneous co-ordination of the projects under 'rush' deadline pressures in a professional, logical, productive and pleasant manner with all contractual suppliers and staff.

Mr. Aslan Mirkalami,
Owner.